Email marketing

Creatives have different tips and tricks for pitching a design to a client. While a list of the do’s and don’ts would be nice, most freelancers are discovering best practices through experience.

Basically, the idea is that there’s somebody who’s important, and there are two ways to reach that somebody: through the secretary, and through the golden telephone.

I’m talking about email marketing

Email marketing can be any and all of those things, and more. When used correctly, ethically, and in a way that’s consistent with your goals and your branding, you’ll come out the other end with more skills, better leads, and a more robust business.

  • Beautifully designed newsletters
  • A digital marketing strategy
  • Coupon codes and special offers
  • SPAM

You’ll get better at copywriting

With more people traveling, airfares will go up, according to Peter Belobaba, who researches the global airline industry at the Massachusetts Institute of Technology. But travelers can expect prices to yo-yo as airlines carefully manage seat pricing.

The first thing you need to know is the type of leads you want it to generate.